Communication has taken a next level for the success of any organization in recent times. Any business/work starts with communication. Bad communication may simply result into lack of information flow, Misunderstandings, Misinterpretation, Non Understanding, which may in turn effect the organizations overall growth.
Poor communication may lead to Misunderstanding and hence conflicts between employees. Inability by managers to communicate effectively may lead to failure of project. Miscommunication to client may lead to loosing business with that client. Misinterpretation may lead to poor business.
Few famous examples of Misinterpretation are cited here:
- When Kentucky Fried Chicken (KFC) entered the Chinese market, to their horror they discovered that their slogan "finger lickin' good" came out as "eat your fingers off"
- General Motors when they introduced the Chevy Nova in South America. Despite their best efforts, they weren't selling many cars. They finally realized that in Spanish, "nova" means "it won't go". Sales improved dramatically after the car was renamed the "Caribe."
- Used car services co. once advertised - Why go elsewhere to be cheated? Come here first! Their sales dropped drastically as no one wanted to be cheated.
Most organisations today seeks ideas from every individual employee regarding enhancing their business. Ideas can work only if properly communicated. Effective communication adds value to your business, it helps you build partnerships, win projects, advertise effectively, promote ideas.
Check our post regarding simple and measurable steps for better communication.
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